The ongoing Cosmoprof Asia and Natural Health Fair 2007, starting on Nov. 14, has become larger in scale which encourage better business opportunity.

In its 12th edition, Cosmoprof Asia this year covers 47,000 square meter of exhibition space. Particularly outstanding growth is observed in the Hair sector, where the overall exhibition size is up by 30 percent over 2006. The Packaging sector has also enjoyed steady growth over the years; its exhibition area has increased by 16 percent over 2006.

Michael Duck, Director of Cosmoprof Asia Ltd which is organizer of the show, said that apart from its comprehensive products, Cosmoprof Asia also provides a perfect platform for industry and experts, to exchange ideas and information on the latest trends and techniques in the international beauty industry.

Over 1,260 exhibitors from 35 countries and regions participate in the fair. About 40,000 visitors, out of which more than 50 percent from abroad are expected to attend the three-day fair.

Duck said, given this expanded space, Cosmoprof Asia is featured by the new "Made to Measure" hall layout that will maximize the visitors' itineraries thanks to more user-friendly categorization of the fair's product sectors, making the journey through all facets of the beauty industry easier and more convenient.

The three renamed product sectors are identified by new names and logos in order to make it easier to locate sections of interests. They are: "Retail-Distribution" displaying fragrances, cosmetics and toiletries; "Pack" showing raw materials, machinery; and "Hair and Beauty Salon" featuring hair and beauty salon products and equipment for professional sectors.

This year, Cosmoprof Asia launches its first International Buyer Program, which brings together qualified buyers from three major cosmetic markets in Asia, namely India, Japan and Thailand. Perfumery, cosmetics and Toiletries is the main market sector represented by the panel of international qualified buyers participating in the program.

The buyer delegation will be invited to introduce to their company and market segment at a business meeting over 100 pre-matched and qualified exhibitors. This meeting will also be an informal discussion to explore business potential and establish new business relations.

Inside the exhibition halls, exhibitors and buyers are bustling around to search for business opportunities.

A Germany-based company doing mainly hand care and nail treatment business provide nail beauty demonstration at its counter to demonstrate visitors the characteristics of their products.

Sales Director of the company Elke Schmidt told the reporter that they have planned to open up Asian market and was in the hope to get access to more buyers by joining the show.

Sales representative Serene Goh of a Japanese cosmetic brand seizes any chance to introduce their products to passers-by.

Now having products on sale in Malaysia and Singapore, Goh said that their next stop will be Shanghai in the Chinese Mainland. She believed that the show could help promoting their brand to more people, which in turn, might bring more business.